• In addition to solid ceramic heating, the series one also employs infrared technology. This infrared heat protects your hair by sealing in its natural oil, moisture and hair colour. your hair will be left looking beautiful and full of natural health and shine.

• At 11cm long, and only 2mm thick, the plates are the longest available on the market. this means that not only do they heat up to effective operating temperature within 4 seconds, they also cover a larger area, letting you style your hair faster than ever. • The matte coated exterior of the series one not only adds a distinctive style, it also provides a non-slip finish. the arms are gently spring loaded, and are 30cm long, allowing you the freedom to straighten smooth hair, and create amazingly beautiful curls, twirls and flicks.

• The series one features the TCS digital temperature control system on the cord, which allows you to select the exact temperature you require at the touch of a button. having this amount of control means you don’t style your hair at a fixed temperature, which can either be too low and not work effectively with your hair, or too hot and damage your hair. everyone has different hair. the series one understands this, and gives you the freedom to style at your own temperature.

The series one is presented in this stylish matte black tin. the inside is padded to prevent damage, and is spacious enough to store your series one ceramic irons, oils, and other hair accessories. Inside there is a heat-proof pouch to store even a hot straightener, an Italian Cloth storage bag.